Overview

Top Business Brokerage needed fast, qualified leads to grow in a competitive space. With limited capital and urgency to scale, they couldn’t afford wasted ad spend or slow ramp-up time. Crux stepped in with a focused strategy that delivered immediate performance and long-term growth.

Challrnges

• Top Business Brokerage had no clear strategy for starting PPC advertising efforts
• New business and breaking into the market. Needed qualified leads.
• They needed a scalable system that could deliver results quickly and reliably.

Objectives

• Increase inbound qualified leads by 40% over 90 days
• Establish a consistent flow of marketing-qualified accounts (MQAs)
• Improve brand authority across key B2B channels (LinkedIn, Google)
• Shorten sales cycle through better lead nurturing and targeting
• Support sales with high-converting assets and retargeting funnels

Our approach

Audience & ICP refinement

Results (in 90 days)

A fast-scaling B2B SaaS company approached us to build and execute a full-funnel growth campaign targeting mid-market and enterprise clients across North America and Europe. Their sales team needed qualified leads, and their digital presence lacked the structure and strategy to drive meaningful engagement.

• +63% increase in qualified inbound leads
• 4.8x return on ad spend (ROAS) across paid platforms
• 38% reduction in cost-per-lead (CPL) vs. previous efforts
• 42% shorter average sales cycle for nurtured leads
• 3 new enterprise clients closed directly from campaign outreach