Overview

A healthcare provider was struggling with high ad costs and low-quality leads. Despite generating traffic, most clicks weren’t translating into booked appointments. Crux delivered a performance strategy that reduced cost-per-conversion while significantly improving lead quality.

Objectives

• Increase inbound qualified leads by 40% over 90 days
• Establish a consistent flow of marketing-qualified accounts (MQAs)
• Improve brand authority across key B2B channels (LinkedIn, Google)
• Shorten sales cycle through better lead nurturing and targeting
• Support sales with high-converting assets and retargeting funnels

Our approach

Audience & ICP refinement

Results (in 90 days)

A fast-scaling B2B SaaS company approached us to build and execute a full-funnel growth campaign targeting mid-market and enterprise clients across North America and Europe. Their sales team needed qualified leads, and their digital presence lacked the structure and strategy to drive meaningful engagement.

• +63% increase in qualified inbound leads
• 4.8x return on ad spend (ROAS) across paid platforms
• 38% reduction in cost-per-lead (CPL) vs. previous efforts
• 42% shorter average sales cycle for nurtured leads
• 3 new enterprise clients closed directly from campaign outreach